CEO. Partner.
Shopify Premier.
$300M+ a year.
Pablo runs VN Studios — one of fewer than 20 Shopify Premier Partner agencies in Latin America. The brands he works with move over $300M in annual sales on Shopify. But before any of that, he's someone who genuinely loves the problem: how technology and commerce meet, and what happens when you get that right.
Ecommerce, at its core, is where technology and business become the same thing. That's what drew Pablo in — and what kept him. A merchant with a product, a founder with an idea, a brand that wants to grow: the platform exists. The question is always what to do with it, and in what order.
The arc.
20+ yearsStarted as Development Director alongside Ricardo Ceci, and grew into CEO. Today VN Studios is one of fewer than 20 Shopify Premier Partner agencies in Latin America — serving brands in Argentina and the US that move over $300M in annual sales on Shopify. Still running it. Still building.
After years building for others, co-founded a product of his own: Pickmebus, a solution to modernize public transportation. Built the team, developed the brand, and led the entire go-to-market strategy. Took it to Mobile World Congress in Barcelona, WebSummit in Ireland, and WebSummit in Las Vegas.
Led technology for a US-based media agency for three years — not just to optimize internal processes, but to build something that didn't exist: a proprietary real-time bidding platform that let the company own its position in the market without depending on third-party tools.
Trained Android developers at ITMaster, UTN, and Universidad Favaloro. Before mobile was obvious, before the ecosystem was mainstream. Learned that being able to explain something clearly is its own kind of expertise.
Founded a mobile agency with a longtime friend at the height of iOS/Android development. Built the team, landed real clients, and delivered at a level that barely existed in the market at the time. Even shipped for the first-generation iPad.
The clearest thing I can offer is a starting point.
Most merchants and founders arrive with the same starting point: something isn't working, or something needs to be built. What that actually means is different every time. Sometimes it's conversion. Sometimes it's how the brand is landing. Sometimes it's whether the product idea holds up before you invest in building it. The first thing I always ask is: what are your numbers? What are you actually measuring? Because the real problem rarely looks like what you think it is at first.
Working with me is the first step — the 1-on-1 conversation that gives you a clear direction and a concrete next move. That conversation works whether you're a merchant who needs to understand why your store isn't performing, or a founder figuring out whether your idea is worth pursuing. And if executing that direction means bringing in a world-class team, that's available too. VN Studios is right there when you need it.
Let's talk →